"Welcome to The Wayborhood" - New Brand Campaign from Wayfair Empowers Everyone to Create their Own Unique Expression of Home

Building relationships with suppliers is a core part of how Wayfair’s business operates, and trade shows are an industry hub for learning, communicating and evolving our product offerings. At Wayfair, we strive to be the number one destination for Home - which means we want to offer not only what is standard, but what is fresh and trending.

We’re excited to share that we’ve opened three of our first-ever Birch Lane stores in Florida! Birch Lane is a Wayfair Speciality Brand, offering a fresh take on classic style, backed by the benefits of Wayfair – like free two-day delivery on thousands of items. Located in Boca Raton, Sarasota and Tampa, these new stores will present what Birch Lane curates best – well-made designs for a well-loved home – and invite all to experience life on the lane in an entirely new way.

Ever wonder what’s “behind the box” that holds your favorite new armchair or table lamp? Our Behind the Box series lets you meet the leaders at Wayfair making Home possible.

Q4 Net Revenue of $3.1 billion with 22.4 million Active Customers

We are proud to announce the launch of RE/FINE™, a new exclusive brand at Wayfair offering elevated essentials made from premium materials at accessible prices. The self-care inspired collection features over one hundred products across a variety of categories, including bedding, bath, tabletop and more, providing thoughtfully curated essentials that transform daily routines into satisfying rituals in every home.

This article is a part of our Celebrate Black Makers content series designed to spotlight the stories and perspectives that our Black-owned supplier partners bring to the home industry.

In 2008, Chief Warrant Officer 2 Rebecca Mann joined the military and began her first tour of Afghanistan. Then, during her second deployment in March 2014, she sustained an injury to her right foot – an incident which led to multiple surgeries and, ultimately, the double amputation of both her legs.

Army Specialist Michael Monthervil always dreamed of joining the Army and enlisted when he was a sophomore in college. He quickly became attached to the 10th Mountain Division and joined the Special Forces. In 2014, while Michael was stationed in Afghanistan, he sustained a neck and spinal cord injury while completing a training exercise, and no longer has use of his legs.

On September 21, Wayfair held its first-ever skills-based volunteering event at the Copley Headquarters called Building a Bridge, where seven teams of Wayfair employee volunteers came together and leveraged their skills and experience towards a shared purpose: finding a solution to a problem being faced by a local non-profit organization.

In July we launched Decorify, our generative AI model that creates shoppable, photorealistic images to enable consumers to envision their own homes in new styles by simply uploading a picture of their space. The feedback received has been great with users uploading more than 10,000 images and conducting just over 70,000 designs.