High-quality lifestyle imagery is core to Wayfair’s ability to merchandise its catalog effectively and help customers shop confidently. Creating lifestyle images through 3D models enables rapid production of product visual merchandising at scale, drives simultaneous reduction in cost and speed to produce imagery, and unlocks new ways (e.g. AR, VR) for customers to engage with products. Early tests show 3D-generated images can provide high quality visual detail of our products and increase conversion rates for flagship brands (main products in Wayfair’s portfolio and to which customers most relate or identify Wayfair). Therefore, producing 3D models quickly and accurately is key to further reducing 3D imagery costs and driving revenue. In this blog, we will introduce how machine learning is utilized to aid 3D modeling at Wayfair.
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