Benjamin Mock

Benjamin Mock is a Software Engineer on Wayfair's Martech, Feeds and MPS Platforms team where he works to solve product data workflow problems at scale. Previously he worked on the Recommendations team for two years where he helped build the recommendation platform engine. Prior to Wayfair, Benjamin graduated from Georgia Tech with a Bachelor's Degree in Computer Science.

Wayfair Tech Blog

Streamlining Access to Product Data with the MarTech Product Service

Advertisements are a key aspect of Wayfair’s marketing and growth strategy. Powering each of these ads is a plethora of data - product name, description, price, quantity - all used to maximize RoAS (Return On Advertising Spend) and present the highest quality ads to potential and returning customers. As one might expect, managing this data is no easy task. Different teams handle different subsets of data, and each has its unique platform and way of providing access.

6 Min Read