Unrivaled presented by Samsung Galaxy today announced a multi-year naming rights partnership with Wayfair, establishing Unrivaled’s home for games in Miami as Wayfair Arena. The retailer also becomes the league’s Official Home Furnishing Partner.
Wayfair has provided furnishing throughout the facilities, including Unrivaled’s content studio, the Samsung Galaxy Courtside Club, and the players’ lounge, with the goal of creating a welcoming space for players and fans to feel most at home.
"At Wayfair, we make it easy to create a home that is just right for you, and we are thrilled to partner with Unrivaled to create a home away from home for these incredible athletes," said Kara O'Brien, Head of Brand Marketing, Wayfair. “The league’s dynamic roster of players, each with their own distinctive style, aligns perfectly with our offering of something for every home, every style, and every budget. We’re proud to support this innovative league and can’t wait to see what unforgettable moments unfold this season.”
"Our goal in constructing a purpose-built facility for Unrivaled athletes was to make sure players felt like they had everything they needed under one roof, and Wayfair was critical in bringing that mission to life,” said Alex Bazzell, Unrivaled President. “We look forward to welcoming fans into our home this season at Wayfair Arena and are grateful for Wayfair’s partnership and support in our launch.”
Unrivaled will tip off on January 17, 2025 on TNT Sports, with exclusive live game coverage on TNT and truTV, and all games streamed on Max. Follow unrivaled.basketball and @UnrivaledBasketball for a full list of athletes, news and announcements.
About Unrivaled: Unrivaled is a professional women's basketball league innovating the women's professional sports landscape with a groundbreaking model centered on investing in its athletes. Co-Founded by Breanna Stewart and Napheesa Collier, Unrivaled is player-owned, providing participating players equity opportunities for a vested interest in the league's success. Launching in January 2025, Unrivaled will feature the current top women's basketball stars in the world across six clubs for a 3-on-3, compressed full court style of play. To learn more, visit unrivaled.basketball or contact info@unrivaled.com.
About Wayfair
Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.
The Wayfair family of brands includes:
- Wayfair: Every style. Every home.
- AllModern: Modern made simple.
- Birch Lane: Classic style for joyful living.
- Joss & Main: The ultimate style edit for home.
- Perigold: The destination for luxury home.
- Wayfair Professional: A one-stop Pro shop.
Wayfair generated $11.8 billion in net revenue for the twelve months ended September 30, 2024 and is headquartered in Boston, Massachusetts with global operations.