Wayfair Professional welcomed the Chicagoland business community with a lively, three-day Pro Appreciation Event held at Wayfair’s new Wilmette, IL, store. The event kicked off with a Jazz Brunch Launch Party inspired by Wayfair Professional’s 2024 Reno Trend, Jazz Revival.
The Jazz Brunch Launch Party, co-hosted with Pinterest, captured the spirit of the trend with live jazz and life-size Pinterest boards. Around 250 attendees indulged in brunch bites, explored Wayfair Professional’s suite of services, and took advantage of a special 10% discount on their in-store purchases.
Amanda Evans, head of Brand Marketing & Promotions at Wayfair Professional, shared her enthusiasm for the event: “We love connecting with professionals in person, and showcasing how our trends can inspire their work is incredibly rewarding.” Jen Pastore, lead client partner at Pinterest, added: “Bringing Jazz Revival, a Pinterest Predicts trend we collaborated on with Wayfair Professional, to life during a vibrant jazz brunch was a powerful showcase of this trend’s influence.”
Throughout the weekend, the Wayfair Professional team offered real-time project support and showcased the full range of business benefits for Pro customers. The event culminated with a raffle for a grand prize of $5,000, which was awarded to one lucky attendee.
“We were thrilled to host our first-ever Pro Appreciation Event at the Wayfair Chicago Store,” said Sanjeev Singh Sahni, vice president of B2B Business and Global Sales. “This event was a fantastic opportunity to showcase how we can support our business customers through Pro Pricing, unparalleled selection, and personalized support through our team of experts. We look forward to many more opportunities to build relationships with our professional customers in the future.”
Wayfair Professional is excited to continue creating opportunities to connect with and support business communities. Stay tuned for announcements about future events.