Boston, MA – Wayfair Professional just announced the launch of its new Tastemakers program, an affiliate partnership with some of the interior design world’s most talented and influential names. Handpicked for their unique styles, these Tastemakers will be the faces and curators of their own Designer Shops – a handpicked selection of their favorite Wayfair Professional finds.
Through these Designer Shops, the Tastemakers program aims to provide design professionals with peer-to-peer inspiration, giving them the opportunity to easily shop products selected by well-known figures from Instagram, editorials, and even HGTV.
Vice President of B2B Business & Global Sales Sanjeev Singh Sahni said of the program launch: “We can’t wait for our shared audiences to get inspired by [the Tastemakers’] Designer Shops and explore the extent of our selection. This is another way we’re showing up as your one-stop Pro shop – and we couldn’t be more excited.“
“The Tastemakers program is an incredibly exciting way for us to connect with and shine a spotlight on some truly inspiring names in the design world. There’s nothing better than when our brands come together, and we can’t wait to continue to grow these partnerships,“ added Amanda Evans, Head of Brand Marketing & Promotions, Wayfair Professional.
The inaugural Tastemakers include:
- Amber Guyton, Interior Designer & Content Creator at Blessed Little Bungalow: Known for her love of colorful design, Guyton is passionate about creating lively and bespoke spaces for any budget. Her designs have been featured in HGTV Magazine, Architectural Digest, Forbes, Good Housekeeping, and more.
- Dan Mazzarini, Principal & Creative Director at BHDM & Archive by Dan Mazzarini: With over 20 years of experience, the bicoastal designer launched Archive by Dan Mazzarini in 2023. The luxury retail site makes shopping for curated, elevated designs simple.
- Ann Lopez, Owner & Creative Director at Studio 790: The Miami-based designer’s signature style exudes approachable luxury. Her work has been featured on Houzz TV and in HGTV Magazine, PopSugar, and Domino, and she has designed spaces for F1 Miami.
Amber shared her enthusiasm about the program, saying, “I’ve been shopping with the Wayfair family of brands since decorating my first apartment 15 years ago. Now as an interior designer, I love using Wayfair Professional to design and shop for my client projects across the country. Being able to also source from Perigold, AllModern, Joss & Main, and Birch Lane means I can find pieces that make every client happy. I’m honored to be selected as a Wayfair Professional Tastemaker and look forward to sharing my favorite pieces in my Designer Shop!”
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