Melissa Appel

Associate Director, Product Management

Melissa Appel has 15 years of experience in product management, spanning various industries and company sizes, and has been at Wayfair for 4 years. At Wayfair she leads a portion of the technology portfolio for the Wayfair Fulfillment Network, focusing on end-to-end technology like fulfillment orchestration, workforce management, and automation.

Wayfair Tech Blog

Saying No With Your Roadmap

Some people hate roadmaps. They are a pain to put together, formatting is annoying, your plans will probably change next quarter, and who looks at these things anyway? As Drift CEO David Cancel said of a typical roadmap, “either I’m going to disappoint you by giving you exactly what we thought six months ahead of time was the best solution when it’s not, or by changing course and having lied to you.” While much of what Cancel says is true, because no roadmap is future-proof, I’d encourage any roadmap haters out there to think about it differently.

7 Min Read

Wayfair Tech Blog

What Problem Are We Trying to Solve?

“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” - Albert Einstein.

6 Min Read