Augmented reality (AR) is most well known for its use in mobile games, which encourage users to find virtual objects hidden in the world around them. At Wayfair, we leverage AR beyond pure entertainment to provide value for our shoppers. AR lets shoppers answer important questions like, “Will this item fit in my space?” With AR, virtual 3D versions of products can be seen in a customer’s actual space at true-to-life scale using technology that’s already in their pocket – their smartphone.
4 Min Read
