Sharath Honnaiah

Sharath Honnaiah is a Senior Software Engineering Manager on Wayfair's Martech, Data, and Machine Learning Platforms team where he leads the Feeds Management Platform.The Feeds Management Platform (Feeds & MPS) periodically sends curated Wayfair product data to ad partners (Google, Facebook, Pinterest, etc.), enabling Wayfair’s marketing team to run ad campaigns on those platforms.

Wayfair Tech Blog

Streamlining Access to Product Data with the MarTech Product Service

Advertisements are a key aspect of Wayfair’s marketing and growth strategy. Powering each of these ads is a plethora of data - product name, description, price, quantity - all used to maximize RoAS (Return On Advertising Spend) and present the highest quality ads to potential and returning customers. As one might expect, managing this data is no easy task. Different teams handle different subsets of data, and each has its unique platform and way of providing access.

6 Min Read